Press Release
June 25, 2008
So, I just received our up coming press release from the editor!
BdayDeal.com Helps Bay Area Businesses Grow Utilizing Birthday Customer Relationship Management Marketing
Emotional Marketing Helps Businesses Find and Retain Customers in Economic Downturns
By Tony Timmons
SAN JOSE, Calif. – June 26, 2008 – Everyone likes to receive gifts on their birthday. Today, San Jose, Calif.-based BdayDeal.com announces the launch of a new customer relationship management (CRM) tool designed to help businesses utilize the power of seven million Bay Area customers’ birthdays to find and retain customers.
“Our destination website allows businesses to create an emotional bond with existing and potential customers by offering a special discount or gift to celebrate their birthday,” said Lu Liu, founder of BdayDeal.com. “Marketing research has shown time and time again that sharing an emotional bond – such as a birthday – with a customer builds customer loyalty and leads to return purchases.”
Building an emotional bond with current and prospective customers is extremely affordable for all sizes of businesses – from small to large – at BdayDeal.com. For only a promotional price $29.99 a year, a business can obtain a limited opportunity to advertise their birthday promotion on the BdayDeal.com. However, the promotional price is limited to the first 35,000 listings. Some current offerings on BdayDeal.com include free skiing, free meals, free car washes and even a free round of golf on your birthday.
Statistics show that there are 300 million birthdays in the United States with a one percent annual growth. The Bay Area of California alone has more than 7 million birthdays going on every year – that’s over 19,000 birthdays a day – and these people are looking for places to go and things to do on their birthdays.
“Marketers can easily see a strong return on a small investment at BdayDeal.com,” Liu said. “Building an emotional tie with a customer can definitely differentiate a business against competitors, especially during tough economic times like today.”
About BdayDeal.com
San Jose, Calif.-based BdayDeal.com is focused on a newly developed niche market, bridging potential consumers (Birthdays) toward a business everyday of the year. A successful business foundation is based on the demand of the public needs for what a firm has to offer. BdayDeal.com has opened up this particular market for a business to fill in those needs.
We provide business owners with a great opportunity to traffic more customers toward their business. For more information on the BdayDeal.com, please call 408-329-8780 or visit them on the web at www.BdayDeal.com.
